工地围挡可以说是具房地产行业包装特色的广告形式，好的围挡广告，可以达到宣传并促进项目销售的目的，设计不当的围墙广告，则会损害项目形象。那么工地围挡怎么包装才有范儿？

Construction site enclosure can be said to be an advertising form with the packaging characteristics of the real estate industry. A good enclosure advertisement can achieve the purpose of publicity and promoting project sales. Improperly designed enclosure advertisements will damage the image of the project. So how can the construction site fence be packaged?

工地围挡的整体布局需要事行细致规划，这跟书法作品的谋篇布局是一个道理。字怕成行。当一个字单独存在时，不论大小、粗细，它都“自成一体”。但当众多字组成一篇书法作品时，字的大小、粗细，字与字之间的疏密就得十分讲究。

The overall layout of the site enclosure needs to be carefully planned in advance, which is the same as the layout of calligraphy works. Words are afraid of making a line. When a word exists alone, it is "self-contained" regardless of its size and thickness. However, when many characters form a calligraphy work, the size and thickness of the characters and the density between the characters must be very particular.

否则，如果缺乏谋篇与布局，即使每一个字都很漂亮，也难成为一幅好的书法作品。同样，如果按一般户外广告牌制作思路去设置围墙广告，在外观上就会平淡无奇，布局上就起不到出奇制胜的效果。

Otherwise, if there is no planning and layout, even if every word is beautiful, it is difficult to become a good calligraphy work. Similarly, if wall advertisements are set up according to the general idea of outdoor billboard production, they will be ordinary in appearance and will not have a surprising effect in layout.

因此，围墙广告相对其它户外广告来说，在布局上要下功夫，既要力求使每一块广告牌都精彩，更要注重整体效果，力求整体美观效果。

Therefore, compared with other outdoor advertisements, wall advertisements should first work hard on the layout, not only strive to make every billboard wonderful, but also pay attention to the overall effect and strive for the overall aesthetic effect.

一般来说，围挡广告的基本色调在3种左右为宜，色调太单一会显得过于平淡，让人生厌。太多又会过于花哨，让人眼花缭乱，无所适从。

Generally speaking, the basic tone of the enclosure advertisement should be about 3 kinds. If the tone is too simple, it will be too dull and annoying. Too much will be too fancy, dazzling, at a loss.

另外，项目建设工地，大都尘土飞扬。如果围挡的色彩过于灰暗，再蒙上一层尘土，就更加灰不溜秋了。再者，行人往往匆匆而过，没有让人为之一亮的色彩，就无法吸引行人眼球。更主要的是，合理的色彩搭配，远远就能吸引行人的目光，达到广告的目的。

In addition, most of the project construction sites are dusty. If the color of the enclosure is too gray, and then covered with a layer of dust, it will be even more gray. Moreover, pedestrians are often in a hurry. Without a bright color, they cannot attract the attention of pedestrians. More importantly, a reasonable color matching can attract the attention of pedestrians and achieve the purpose of advertising.

工地围挡广告一般都由多块相对独立，又互为呼应的广告组成。由于其“阵容”强大，运用得好，往往能产生很好的宣传效果。但是，如果结构上把握不当，不仅不能发挥“集群”效应，可能会适得其反，给人支离破碎感觉，让人找不着“北”。

Construction site enclosure advertisements are generally composed of several relatively independent advertisements that echo each other. Because its "lineup" is strong and well used, it can often produce good publicity effects. However, if the structure is not properly grasped, it will not only fail to give play to the "cluster" effect, but may backfire, giving people a sense of fragmentation and making people unable to find the "North".

工地围挡与其它户外广告内容编排与结构有绝然不同。一般户外广告，每一块广告牌就是一个完全独立的主体，每一块广告牌都有自己完整的内容。而围挡广告因其整体性，每一块广告牌既要有相对独立的内容，又必须互为补充，终构成一个完整的主题。

The content arrangement and structure of construction site enclosure are completely different from other outdoor advertisements. In general, outdoor advertising, each billboard is a completely independent subject, and each billboard has its own complete content. Because of its integrity, each billboard must not only have relatively independent content, but also complement each other to form a complete theme.

因此，广告牌之间必须层次分明，谁表达什么，谁诉求什么，须明确分工。否则就会主次不分。同时，每块广告牌又不能各自为政。如果各说各的，就会变得零碎和杂乱无章。更多相关内容就来网站//www.hongdaxinwuliu.com咨询。

Therefore, there must be a clear hierarchy between billboards, who expresses what, who appeals for what, and a clear division of labor. Otherwise, there will be no distinction between primary and secondary. At the same time, each billboard cannot go its own way. If everyone says his own thing, it will become fragmented and disordered. Come to the website for more relevant content //www.hongdaxinwuliu.com consulting service